Pune: In a compelling initiative to address the growing mental health crisis among adolescents, Fleetguard Filters Private Limited (FFPL) has supported the release of the short film BeRang, a thought-provoking narrative on emotional disconnection, societal pressure, and the need for empathetic parenting.
The film was officially launched at the National Film Archive of India (NFAI) in Pune, drawing widespread attention from educators, psychologists, and community leaders.
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The launch was graced by prominent personalities including Punam Kirloskar, noted psychologist and educationist; Niranjan Kirloskar, MD – FFPL; Sanjay Kulkarni, President – FFPL; Piush Srivastava, Head of Marketing & Corporate Communications – FFPL; and filmmaker Raahul Panshikar, alongside the cast and crew of BeRang.
BeRang: A Wake-Up Call for India’s Teenage Mental Health Crisis
With one in five Indian teens reporting depression or lack of interest, and nearly 40% identifying stress and anxiety as their primary mental health concerns, BeRang sheds light on the often-overlooked emotional toll facing today’s youth.
The film, directed by Raahul Panshikar, highlights how issues like social media addiction, academic pressure, and emotional neglect can lead adolescents toward isolation, substance abuse, and even destructive behavior.
Through its compelling storytelling, BeRang encourages open communication within families, emphasizes the importance of emotional support, and calls on society to destigmatize mental health issues. The narrative is not just cinematic – it’s a social catalyst.
Empathy, Support, and Listening: Voices from the Launch
Speaking at the event, Punam Kirloskar advised parents to avoid pushing children into predetermined career paths, instead encouraging exploration and embracing failure. “Support your child’s individuality and be present emotionally,” she emphasized, also noting that children should try to understand their parents’ perspectives too.
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Piush Srivastava lauded the film’s emotional depth, noting that BeRang aligns perfectly with FFPL’s brand ethos of exceeding expectations. “Teenage mental health is one of the most urgent conversations of our time,” he said. “This film sparks the kind of dialogue we need, where every young person feels seen, heard, and supported.”
CSR with a Purpose: FFPL’s Broader Social Mission
The launch of BeRang is part of FFPL’s CSR efforts aimed at youth well-being, education, and community sensitization. FFPL’s CSR initiatives span across health and safety, rural development, environmental sustainability, and promotion of art and culture.
With BeRang, FFPL reinforces its belief in the power of media to drive social change and support the mental and emotional development of India’s youth.
